Yummy!
Upon getting the March and April issues, I immediately tore open the plastic wrapping and devoured the articles. The food photography was excellent. Can you say food porn? The articles were very interesting and well-written. The recipes were friendly and encouraging. That the recipes are simple enough to follow but still not typical are highly important to me. Ingredients are not hard to find. Perfect for amateurs.
What I love most about Yummy is its encouraging simplicity. The mood and tone of the mag is very friendly and informal, unlike other food mags I’ve come across. When I read those other food mags, I feel like I need to have had professional culinary background. The recipes get quite complicated, and even their food presentation looks like something out of a highly classy restaurant. Quite intimidating. I’m no chef, folks! I’m just a regular lady trying to put a meal together in my cramped kitchen!
I haven’t quite gotten comfortable in the kitchen just yet, but Yummy definitely has me excited to get my cooking groove back. I have only one suggestion to the folks at Yummy: Tear-out recipe cards. This is a magazine I’d want to carry all the time. Who knows when you’d get an impulse to try their recipes? I’d definitely tuck those tear-out cards in my purse.
See a sampler of the magazine on their site, and check out some of their recipes online.
~*~
Note (as of 4/17/07): I inquired about overseas subscriptions for Yummy. If you live outside the Philippines and are interested in availing of this food mag, subscriptions can be arranged. Leave a comment if you’re interested so I can share the contact details of their publisher with you.
April 16th, 2007 at 10:41 am
a good friend of mine is one of the people behind the design and layout of this mag. i’ll show her your post
April 16th, 2007 at 10:43 am
lady cess: That would be wonderful! Tell your friend and his/her team they did a really great job on the mag’s design and layout. Really friendly, easy to read and engaging. Bravo!
April 16th, 2007 at 11:49 am
Like you, I go for simple, undaunting recipes. If I see that it’s too complicated, I don’t even attempt! That’s why I don’t bake haha! Will definitely get a copy of this Yummy mag.
April 16th, 2007 at 2:29 pm
natakam ako dun sa cover…naalala ko tuloy ang famous buco pandan ni Meeya. hehehe
April 16th, 2007 at 4:44 pm
very nice, reminds me of my favourite Australian food magazine – http://www.donnahay.com.au/Section.jsp?sectionid=872002
very nice colours on the cover, very enticing indeed.
–miss b
April 16th, 2007 at 10:20 pm
I think MM is featured on this issue. Not sure though, check mo na lang.
April 16th, 2007 at 10:22 pm
Hang on I didn’t see na asa frontpage na yung kay MM. I wonder if they do overseas subsciption. What do you think?
April 16th, 2007 at 11:35 pm
I agree with everything you said about the mag. Nice layout, colors are enticing…
April 17th, 2007 at 2:17 am
oh thank you for this recommendation, mare! it’s gonna come in handy especially now that i am slowly completing my kitchen showcase. hahahahaha!
April 17th, 2007 at 4:15 pm
Bridget: Naks! Post a pic of yourself in an apron… only an apron. Hehehe. Wag nalang, baka magalit si Papa Jher.
Tito Rolly: I love that it’s not as intimidating as the usual food mags. Wonderful for non-pros.
Zita: I’ve inquired about the availability of their magazine overseas. Will get back to you when I get a reply.
And yup MM’s featured! It was a wonderfully written article, and MM’s dishes were just mouthwatering. I don’t think I can cook them the way he did, so I’ll settle with eyeing the pictures hungrily nalang, hahaha.
Miss B: You’re right! There are similarities. Both are simple but very enticing indeed.
Jojo: Hahahahaha dapat isubmit ni Meeya ang buco pandan recipe nya dito. Tiyak na pagkakaguluhan… internationally pa!
Chateau: I don’t bake either. I get in trouble with baking as it requires very precise measures and actions. I just dive in when I cook and pay measuring no heed. I let my senses lead me. It’s a hazard to baking but not to regular cooking. And that is why I like cooking mostly stir-fried foods. Hahaha.
April 17th, 2007 at 5:00 pm
Hi, pls post here how we can subscribe if we’re living overseas (once you have the info). Most specifically in China. It’s very hard to get English magazines around here. Appreciate it. Thanks!
April 17th, 2007 at 5:33 pm
kyang2x: Sent you an email.
April 17th, 2007 at 10:36 pm
I’d really like to check out this magazine in print so I’m hoping that it would be available in the US soon. Can you please send me info re: publisher’s contact details? Thanks!
April 18th, 2007 at 8:38 am
winn: Emailed you!
April 18th, 2007 at 10:37 am
Looks like a very interesting magazine. The cover by itself makes me want to flip over the pages.
BTW, I nominated you on my blog but I’m still in the process of writing it as of the moment. I’ll post it in a while.
Have a lovely day Toni.
April 18th, 2007 at 12:27 pm
Hello Toni! Thanks for the visit. Timing yung daan mo, I really need a lot of recipes for my south beach diet catering. I’m running out of ideas. 18 days na yung sbd ko and ayaw nilang magsi-alis sa phase 1.
April 18th, 2007 at 3:00 pm
Hi Toni. I didn’t receive your email. I checked both my inbox and bulk folders, but it isn’t there…=( can you pls send it to me again? tnx so much.
April 18th, 2007 at 11:28 pm
not another food magazine i guess…hope this one makes it past 3 years of newsstand lifespan…but i always wanted to read something offline when you cant have your laptop with you in the kitchen
April 19th, 2007 at 12:34 am
the layout reminds me of Martha Stewart’s Everyday Food and Rachael Ray’s magazine too! it’s awesome that there’s a local magazine na like Yummy!
April 19th, 2007 at 8:43 am
Kyang2x: I resent the email. This is the address you supplied: tantra2377 AT yahoo.com so that’s where I sent it. Hope you got it! Let me know if you have.
ann: Baka naman sarap na sarap ang mga customers mo sa Phase 1. Entice them with how yummy Phase 2 is too, hehe.
rach: Thank you! I saw your post and I am filled with gratefulness.
April 19th, 2007 at 8:54 am
Pia: You’re right! Yup, it does have the same down-to-earth tone as Rachael Ray’s magazine, and the simplicity of Martha Stewart’s Everyday Food. That combination makes it an even more interesting read.
junnie: I hope it lasts long too! I don’t really read local food magazines, but I’m making an exception for this one. Let’s hope it’s successful!
April 19th, 2007 at 2:29 pm
Hi Toni! Thanks! I received it. Unfortunately, it was in my bulk folder, good thing I didn’t delete it yet…hehehe Appreciate your help and more power to your site. I’m an avid lurker of your blog. Keep it up!
April 20th, 2007 at 3:54 pm
kyang: Oh that’s why! I’m glad you got the mail now.
April 20th, 2007 at 11:55 pm
Yummy mag replied to me, subscription is only Php 970, however, the freight is a whopping Php 13.5K! Gulat ako sobra. I don’t think practical for me to subscribe…=( Sayang, I really wanted to…=(
April 21st, 2007 at 10:03 am
First Congratulations on winning the Phil Blog Awards. I saw your entry on the awards night it was great to see the pictures. Thanks so much for sharing. i wasn’t able to attend and it was good that you posted a lot of pictures. RE: yummy. your entry made me make a mental note to look for it in the stands. I am not a chef either but I want to be !!!!
hehehe.
April 24th, 2007 at 11:16 am
My husband got me a copy of Yummy. Although the layout is nice, I have seen better magazines (i.e., Martha Stewart Living, for example). For me, the featured recipes do not give new ideas to homemakers. The recipes are not unique and do not pose a challenge to readers (e.g., bolognese, white sauce, cordon bleu, chicken ala kiev, buco pandan, leche flan, etc.). I actually encountered better versions of these recipes in the internet and other cookbooks. Yummy will be a good magazine, though, for people who wish to learn the basics of cooking but if one has the basics down pat, it won’t be much of a new experience. I liked the feature on marketman, though.
April 24th, 2007 at 11:24 am
cathy: Compared to local food mags, I think the layout is refreshing! On content, you are correct that the recipes are quite basic and simple. That was precisely why it appealed to me, a cooking amateur.
Would you mind if I share your comment with a contact from Yummy? I believe it will greatly help them.
April 25th, 2007 at 12:39 pm
Toni: Yes, you may share my thoughts with them.
April 25th, 2007 at 3:23 pm
ey, cool! i haven’t gotten my hands on a copy of the mag yet, had to make do with the online features for now, but i hope to very soon!
June 3rd, 2009 at 12:33 pm
Hello, I was wondering if they have distributor of Yummy magazine here in Canada?
I really like the mag but the subscription cost too much because of the mailing cost.
any help / info will be very much appreciated.
thank you